Located in Plaza Catalunya, Samsung created during MWC 2018 an activation called Samsung Pay Land, a small funfair space where people had the possibility to experience Samsung Pay in a more friendly and funny way. Playing games like toss can, fortune wheel, hummer bell and buying popcorn or sweet cotton candy was some attractions available among withdrawing some money in a ATM machine by using Samsung Pay.
The space had more than 30 people like magicians, circus jugglers and Samsung experts who helped people in registering, accumulating and using rewards points while experiencing all the space and areas. Each group was introduced by a magician who transformed a wallet in a Samsung cellphone with Samsung Pay.
More than 10000 people experienced Samsung Pay in a funny way from February 23th to March 4th 2018.