“The average time a product has to attract a consumer’s eyes is 0.6 seconds. If the product cannot make the customer stop during that short period, we cannot win them over.”
In this SIS space the idea was to highlight the product in a daily environment using a simple design, colors and materials to not overlap the product itself.
All the communication is based in a simple explanation of product features and consumers benefits by using eye-catching elements. The videowall with Addwash door shape is playing dynamic contents trying to catch and attract a consumer’s attention during their shopping journey.