Monte Velho Presskit
Monte Velho: Feito Devagar no Alentejo
These press kits were created as an extension of the campaign “Monte Velho: Feito Devagar no Alentejo”, where 3 looks are created from 3 typical Alentejo crafts: pottery, Arraiolo tapestry and painting.
Thus, 3 unique experiences were created for each wine, each with its own tutorial made by each of the artisans. Each lesson is accessed by reading the QR code inside the pack.
The press kit helped bring a little bit of Alentejo to each of our homes.